Describe the Types of Systems Used During the Intelligence Gathering

question 16

Essay

Describe the types of systems used during the intelligence gathering step.

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Definitions:

Promotional Mix

A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.

Channel Members

Individuals or entities involved in the process of making a product or service available for use or consumption by a consumer or business user.

Manufacturer

A company or entity that produces goods using raw materials, labor, and machinery, typically for sale to consumers, businesses, or other entities.

Nationwide Advertising

Marketing efforts that are spread across an entire country, aiming to reach consumers on a national level.