A Company Can Use Products to Create Competitive Advantage by

question 94

Multiple Choice

A company can use products to create competitive advantage by

• A) differentiating its products.
• B) raising prices.
• C) adding products to its product line.
• D) increasing brand awareness.
• E) lowering prices.

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Definitions:

Conviction

The firm belief in the truth of one’s products or services, often seen as necessary for successful sales efforts.

Prospect

A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.

Mental Steps

The cognitive processes or stages one goes through when solving a problem or making a decision.

Purchasing Decision

The process of evaluating and choosing among alternative products or services to fulfill a need or desire.