In the Early Days of Corporate Websites, Employees Were Allowed

question 99

Multiple Choice

In the early days of corporate websites, employees were allowed to add content directly to the sites. Today this practice is not acceptable because

• A) of the lack of consistency in both look and accuracy of the website.
• B) employees lack the skills to add content to web sites due to the greater sophistication of the software used today for corporate web sites.
• C) companies with web sites now have copy editors to prepare web site content.
• D) most companies use content management systems today.
• E) most web sites are driven by database management systems.

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Definitions:

Measurement Strategy

A plan or approach to systematically gather, analyse, and interpret data to determine the effectiveness and impact of specific actions or campaigns, especially in marketing or social media contexts.

Collecting Data

The process of gathering and measuring information on variables of interest in a systematic fashion, enabling one to answer stated research questions, test hypotheses, and evaluate outcomes.

Brand

The identity, values, and image that represent a company or product, distinguishing it from competitors.

Engagement Metrics

Quantitative measures that assess how actively users interact with content, including likes, shares, comments, and time spent viewing.