A Database Can Have One and Only One Application

question 91

True/False

A database can have one and only one application.

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Definitions:

Brand Equity

The value the firm derives from consumers’ positive perception of its products.

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.

Brand Image

The unique set of associations target customers or stakeholders make with a brand.

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.