Web 20 Applications Do Not Require an Installation on the Users

question 31

Short Answer

Web 2.0 applications do not require an installation on the users' computers. This type of program is called a ________ client.

Identify the impact of digital media on marketing strategies and the marketing mix.

Understand the evolution and various types of digital media platforms.

Comprehend the elements of the marketing mix and how they are influenced by digital media.

Recognize the fundamental differences and similarities between conventional marketing and digital marketing.

---

Definitions:

One-way Assistance

Support or help that is given in a single direction, from one party to another, without expectation of reciprocity.

Self-interest

The consideration of one's own advantage or well-being above the welfare of others.

Autonomous Interdependence

A state in relationships where individuals maintain their independence while also valuing and relying on connections with others.

Egocentric

A cognitive trait where an individual is unable to understand or assume the perspective of others, typically seen in early childhood development.