Examlex
Egoism refers to helping another person because it directly or indirectly benefits the helper.
Criteria
Standards or benchmarks used to evaluate or make judgments about the quality, success, or effectiveness of something.
Segment Consumer Markets
The process of dividing a consumer market into distinguishable groups of customers with similar needs or characteristics.
Bases
In marketing, identified segments of the broader market grouped by shared characteristics or needs to target products or strategies effectively.
Perceptual Map
A visual tool used in marketing to display how target customers perceive a brand or product in comparison to competitors.
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