Examlex
A study of transformational leadership with research and development project teams found that such leadership was related to the profitability of the projects produced, as well as the speed of the projects in getting to market.
Transactional Advertising
A form of advertising focused primarily on driving immediate sales or transactions, typically through direct calls to action.
Game Currency
Virtual currency used within online games to purchase items, upgrades, or additional content.
Value-exchange Offers
These are offers provided by companies to users in exchange for their information or interaction, such as providing an email address for a free download.
In-game Ads
In-game ads are advertisements that are integrated or displayed within video games, ranging from banners and billboards within the game environment to full-blown commercial breaks.
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