Which of the Following Positions Is Most Likely to Benefit

question 47

Multiple Choice

Which of the following positions is most likely to benefit from implementing an ethics training program?

• A) a buyer of leather goods for a leading national retailer
• B) a medical professional
• C) an air traffic controller
• D) an HR manager

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Definitions:

Demand-Backward Pricing

A pricing strategy where the starting point is the consumer's desired price, and costs are worked backward to determine if a product can be profitably produced.

Target Pricing

A pricing method in which the selling price of a product is calculated to produce a particular return on investment for a specific volume of production.

Bundle Pricing

A marketing strategy where multiple products or services are packaged together and sold at a single price, often for a discount.

Penetration

A measure of the extent to which a product, service, or brand has been adopted by customers within a particular market.