Which of the Following Rating Formats Uses Three Specific Behavioural

question 62

Multiple Choice

Which of the following rating formats uses three specific behavioural descriptions relevant to each trait and then asks supervisors to evaluate whether an employee's behaviour is better than, equal to, or worse than the standard for each behaviour?

• A) mixed-standard scale
• B) forced-choice method
• C) behaviourally anchored rating scale
• D) behaviour observation scale

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Definitions:

Market Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.

Prospective Buyers

Individuals or entities showing interest in purchasing a product or service, being considered potential customers by sellers.

Marketing Action

Any strategy or activity undertaken by a company to promote its products or services and achieve its marketing objectives.

Competitors' Products

Goods or services offered by companies that compete within the same market segment.