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AIDA Model
stands for Attention, Interest, Desire, and Action, which is a marketing framework describing the stages a customer goes through before making a purchase decision.
Social Media
Digital platforms and technologies that enable users to create, share, or exchange information, ideas, and content in virtual communities and networks.
Consumer Decision Process
The stages a buyer goes through when deciding whether to purchase an item, including need recognition, information search, evaluation, purchase, and post-purchase behavior.
IMC Budgeting Process
The method of allocating and managing funds for integrated marketing communications.
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