Examlex
Microsoft Access can be used to create and process queries: However,it does not provide a graphical interface for the queries.
Customer Experience Management
The method of creating and responding to interactions with customers in a way that fulfills or surpasses their expectations, aiming to boost satisfaction, loyalty, and support among them.
Internal Marketing
The promotion of a company’s objectives, products, and services to its employees, aiming to align customer and employee satisfaction.
Services Marketing
Marketing practices tailored to promote and sell intangible services, as opposed to tangible products.
Service Quality
The assessment of how well a delivered service meets the customer's expectations and the difference between perceived service and expected service.
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