Which of the Following Is the First Step in the Process

question 21

Multiple Choice

Which of the following is the first step in the process of producing an RFM score?

• A)calculating income from most frequently bought items
• B)calculating sales of the previous quarter
• C)sorting customer purchase records by the date of most recent purchase
• D)verifying customer IDs

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Definitions:

Liquidate Positions

The process of selling securities or other assets to convert them into cash, often done to exit a market or meet financial obligations.

Money Market Mutual Funds

Mutual funds that invest in short-term, high-quality debt securities and are designed to offer investors liquidity and a safe place to invest in the short term.

Commercial Paper

Short-term unsecured debt issued by large corporations.

CDs

Certificates of Deposit, a type of time deposit at banks and financial institutions offering a fixed interest rate over a fixed period.