Which of the Following Strategies Would LEAST LIKELY Promote Affective

question 28

Multiple Choice

Which of the following strategies would LEAST LIKELY promote affective commitment?

• A) ask employees to vote on a worthy cause and then donate proceeds
• B) encourage employees to volunteer in local charitable organizations, once a month
• C) ask employees to sign non-compete agreements
• D) support environmental causes

Comprehend the role of transactional functions performed by intermediaries.

Understand the facilitating functions within the distribution process.

Identify the types of intermediaries and their roles within marketing channels.

Recognize how marketing channels enhance product or service appeal to buyers.

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Definitions:

Aversive Punishment

A type of behavior modification that involves the use of unpleasant stimuli to decrease the likelihood of a behavior being repeated.

Positive Reinforcer

A stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated.

Positive Reinforcement

A concept in behavioral psychology where a behavior is encouraged by rewarding it, thereby increasing the likelihood of its recurrence.

Aversive Punishment

Aversive Punishment involves applying an unpleasant stimulus with the goal of decreasing or eliminating an undesirable behavior.