When Messages Are Important, and the Sender Is Not Certain

question 9

True/False

When messages are important, and the sender is not certain that a written message will be understood, taking the time to communicate orally is usually worthwhile.

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Definitions:

Favoritism

The practice of giving unfair preferential treatment to one person or group at the expense of others.

Forced-distribution Method

A performance evaluation method where employees are ranked in a distribution curve, forcing managers to identify top, average, and underperforming employees.

Consumer Surplus

The economic benefit or satisfaction received by consumers when they pay a price lower than what they are willing to pay.

Milkshakes

A sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, or chocolate syrup.