Briefly Discuss the Importance of Credibility as a Characteristic of the Sender

question 81

Essay

Briefly discuss the importance of credibility as a characteristic of the sender in the model of persuasive communication.

---

Definitions:

Teams Competency

Refers to the collective skills, abilities, and expertise that members of a group bring to achieve its objectives.

Organizational Goals

These are strategic objectives that a company aims to achieve; they serve as guiding principles that drive the organization's direction and decision-making processes.

Formal Groups

Groups created with a specific purpose or goal, often within organizational contexts, characterized by structured roles and responsibilities.

Informal Groups

Natural social formations that arise within the workplace or other organizations without formal structure, based on common interests, friendships, or shared objectives.