March and Simon Assert That Decision Makers Approach Decisions on the Basis

question 10

Multiple Choice

March and Simon assert that decision makers approach decisions on the basis of their own subjective definitions of the situation, and they usually ________ rather than ________.

• A) satisfice; optimize
• B) fanaticize; capitalize
• C) optimize; satisfice
• D) criticize; maximize

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Definitions:

Mild Degree

A term indicating a slight or minimal level of intensity, often used in the context of symptoms or conditions.

Illusions

Illusions are perceptions or interpretations of sensory information that differ from reality, often caused by the brain's processing quirks.

Consumerspace

Refers to the environment or realm in which consumers interact with and consume products and services.

Marketerspace

A conceptual or physical space where marketing activities and interactions between brands and consumers take place.