In a Marketing Structure, Functions Are Grouped by Types of Customers

question 84

True/False

In a marketing structure, functions are grouped by types of customers so that each division contains the functions it needs to service a specific segment of the market.

---

Definitions:

Partial Acceptances

In business and contract law, the agreeing to or approval of a portion of a proposal or offer, rather than the whole.

Nonconforming

Items or actions that fail to meet specified standards, regulations, or expected norms.

Impracticable

Not feasible or possible to implement or carry out under the current circumstances or conditions.

Nondelivery

Failure to deliver goods or services as agreed upon in a contract or transaction.