Samuel Rohrer Is Providing Consumers with a New, Unique Business

question 76

Multiple Choice

Samuel Rohrer is providing consumers with a new, unique business. The stage of the growth where his business has demonstrated that it is a workable business entity is considered the:

• A) start-up stage.
• B) survival stage.
• C) success stage.
• D) takeoff stage.
• E) resource maturity stage.

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Definitions:

Nondurable Goods

Items that are consumed or wear out rapidly and are expected to last for a short period, such as food, paper products, and most consumer goods.

Durable Goods

Products that are not consumed or destroyed in use and thus have a long life-span, such as cars and appliances.

Marketing Actions

Specific steps or strategies undertaken by companies to promote and sell products or services to target audiences.

New Product Development

A process used by companies to conceptualize, design, develop, and finally launch a new product in the market.