In Their Influential Diffusion Research, Professors Ryan and Goss Found

question 11

Multiple Choice

In their influential diffusion research, professors Ryan and Goss found which of the following factors to be most influential in farmers' decisions to adopt the innovation of hybrid corn seed?

• A) The personalities of the farmers
• B) The timing of when farmers planted and harvested crops
• C) The interpersonal networks and social modeling between adopters and potential adopters
• D) Whether or not early adopters approved of the corn seed
• E) The number of laggards who adopted the innovation

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Definitions:

Innovator's Imperative

The necessity for businesses to continually innovate in order to survive and prosper in a competitive market environment.

Preexisting Assumptions

Beliefs or ideas taken to be true without evidence, prior to analysis or evidence.

Requirement Specification

A detailed description of the functions, features, and limitations of a product, system, or service that needs to be developed.

Fertilize Local Ideas

The process of nurturing and developing innovative ideas within a local context to stimulate growth or solve community-specific issues.