A Host of Individual and Cultural Factors Influence the Use

question 1

Multiple Choice

A host of individual and cultural factors influence the use of different media.

• A) Use
• B) Gratifications
• C) Media satisfaction
• D) Audience need
• E) Active audience

---

Definitions:

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, aiming at increasing or decreasing certain behaviors.

Conditioned Response

A learned reaction to a previously neutral stimulus after repeated association with an unconditioned stimulus.

Stomach Flu

A non-medical term for various viral infections that affect the stomach and intestinal tract, leading to symptoms like nausea, vomiting, and diarrhea.

Reinforcement

In behavioral psychology, a concept referring to any process that increases the likelihood of a particular response or behavior by providing a reward.