According to Uses and Gratifications Theory, Audience Need Consists Of

question 23

Multiple Choice

According to uses and gratifications theory, audience need consists of:

• A) Using media to create satisfying cognitive stimulation.
• B) Using media as a diversion from the stressors of everyday life.
• C) Using media to enhance our sense of self.
• D) All of the above.
• E) A and B only.

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Definitions:

Manufacturing Overhead

Encompasses all the indirect costs associated with the production process, including utilities, maintenance, and factory equipment depreciation.

Unit Product Costs

The total expense incurred to create a product divided by the number of units produced, encompassing both direct and indirect costs.

Machine-Hour

A unit of measure representing the operation of a machine for one hour, used in allocating manufacturing overhead costs to products.

Selling Price

The amount of money a customer pays to buy a product or service, determined by various factors including cost, market demand, and competition.