According to Media Multiplexity Theory, Adding or Subtracting a Communication

question 30

True/False

According to media multiplexity theory, adding or subtracting a communication medium has more of an effect on a strong tie than on a weak tie.

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Definitions:

Weak Axiom

A principle in consumer choice theory stating that if a consumer prefers bundle A over bundle B when both are available at the same prices, then the consumer will not purchase more of bundle B if its price rises.

Revealed Preference

An economic theory stating that the preferences of consumers can be understood by their purchasing habits.

Prices

The monetary value assigned to goods and services in a market, dictating the exchange rate at which these can be traded.

Laspeyres Price Index

An index that measures the relative change in the price level of a fixed basket of goods and services over time, using the quantities purchased in the base period.