According to Research Using the ELM, Which Three Qualities of a Message

question 20

Multiple Choice

According to research using the ELM, which three qualities of a message source are especially influential in the persuasion process?

• A) competence, trustworthiness, and goodwill
• B) attractiveness, expertise, and goodwill
• C) expertise, trustworthiness, and attractiveness
• D) physical dress, expertise, and competence
• E) cognition, emotion, and behavior

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Definitions:

Scatterplot

A type of graph used in statistics to display values for two variables for a set of data, showing the relationship between them.

R(xy)

A statistical measure representing the strength and direction of a linear relationship between two variables.

Descriptive Statistics

Statistical methods that summarize and describe the features of a set of data.

Correlation

A statistical measure that describes the extent to which two variables change together, indicating the strength and direction of their relationship.