The ELM Assumes That Messages Are Persuasive Only If They

question 21

Short Answer

The ELM assumes that messages are persuasive only if they generate favorable thoughts. In this way, the ELM is like cognitive dissonance theory in that both theories are strongly ________.

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Definitions:

Organizational Communication

The process of creating, exchanging, and interpreting messages within a network of interdependent entities.

Approaches

Refers to the different methods or strategies adopted in tackling problems, tasks, or studies in various fields.

Communication Process

The transfer and understanding of meaning between individuals or groups, involving a sender, message, medium, receiver, and feedback.

Define Communication

Involves the process of sharing information, feelings, and thoughts through spoken or written language, gestures, or other symbols between entities.