According to Research Using the ELM, Which Three Qualities of a Message

question 20

Multiple Choice

According to research using the ELM, which three qualities of a message source are especially influential in the persuasion process?

• A) competence, trustworthiness, and goodwill
• B) attractiveness, expertise, and goodwill
• C) expertise, trustworthiness, and attractiveness
• D) physical dress, expertise, and competence
• E) cognition, emotion, and behavior

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Definitions:

Tax Revenues

The funds collected by governments through the process of levying taxes.

Point Elasticity

The measure of how much the quantity demanded of a good responds to a change in price at a specific point on the demand curve.

Producer Surplus

The difference between the amount a producer is paid for a good and the minimum amount they are willing to accept for producing it.

Equilibrium Quantity

The quantity of goods or services supplied is equal to the quantity demanded at the market price.