Identify Three "Big Questions" That Communication Scholars Are Likely to Explore

question 30

Essay

Identify three "big questions" that communication scholars are likely to explore in the future. For each question, discuss the primary issues or concerns that scholars will need to address if they are to "answer" the question and provide informed answers to some of society's most relevant and perplexing problems. Finally, identify a new question that you believe communication scholars need to address, and construct an argument for why scholars need to address it.

Learn the steps and considerations in creating a customer journey map and its role in enhancing customer experience.

Understand the importance and methodology behind creating exclusionary personas to identify the target customer base.

Grasp the concept of "crossing the chasm" and its importance in reaching the early majority of customers.

Differentiate between bottom-up and top-down analysis for predicting sales.

---

Definitions:

Financial Commitment

The allocation of money towards investments, obligations, or projects with the expectation or requirement for future payout or returns.

Founding Team Members

Individuals who collaborate to establish a new business, organization, or initiative, typically sharing in the risks and rewards.

Loyalty

A strong feeling of support or allegiance, often seen in consumer behavior as repeated business or advocacy for a particular brand, product, or service.

Quid Pro Quo

A Latin term meaning "something for something," referring to a mutual agreement where something is given in return for something else.