Compare and Contrast Agenda Setting Theory with Uses and Gratifications

question 23

Essay

Compare and contrast agenda setting theory with uses and gratifications theory. In your well-written essay, be sure to address each of the following:
a. Who is primarily responsible for developing both theories? What paradigm does each theory emanate from?
b. How does uses and gratifications theory seek to address the limitations of media effects theories, such as agenda setting theory?
c. What roles do the media and the audience play within each theory?