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On March 9, 2009, a U.S. investor is given a direct quote of 0.010113 U.S. dollars for one Japanese yen. That is, the price of a yen is $0.010113. The reciprocal of the direct quote is 98.88263, which would be the indirect quote for the U.S. investor; that is, one U.S. dollar can be exchanged for 98.88263 yens, which is the yen price of a U.S. dollar.
Hemispheric Communication
The process involving the transfer of information between the left and right hemispheres of the brain.
Superordinate Level
A cognitive classification that represents a general category encompassing various members based on shared features or attributes.
Position the Product
A marketing strategy aimed at defining a product's unique value and place in the market to differentiate it from competitors.
Determinant Attributes
Essential features or characteristics of a product or service that influence the consumer's purchase decision.
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