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A cross-cultural team can be defined as a team that brings together people who have:
Market Loyalty
Market loyalty refers to the preference and consistent choice of customers for a specific brand, product, or service over competitors, often influenced by satisfaction, quality, and emotional connection.
Global Scale
Refers to the scope or extent of activities, operations, or phenomena that span across multiple countries and cultures, impacting or involving the global population.
Target Markets
Specific groups of potential customers that a business aims to reach with its products, services, and marketing efforts.
Marketing Actions
Initiatives or strategies implemented by a company to promote its products or services, aiming to achieve specific marketing objectives and enhance market presence.
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