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It Is Easier to Target a Speech at Higher Level

question 53

True/False

It is easier to target a speech at higher level needs such as self-actualization than lower-level needs such as safety.

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Definitions:

Correlated

When two variables are found to have a statistical relationship with each other, meaning changes in one variable are associated with changes in another.

IQ Score

A measure of a person's cognitive abilities in relation to their age group, calculated through various standardized tests.

Utility

the total satisfaction or benefit derived from consuming a good or service.

Individual's Intelligence

A measure of a person's cognitive capabilities, including the ability to learn, understand, and apply knowledge.

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