Persuasive Speeches Are Meant to Create Greater Commitment to Positions

question 19

True/False

Persuasive speeches are meant to create greater commitment to positions the audience already holds.

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Definitions:

ROI

Return on Investment; a measure used to evaluate the financial performance or potential return from an investment, calculating the ratio between net profit and cost of investment.

Closing Phase

The final stage in a sales process where the salesperson seeks to conclude the transaction, securing the purchase decision from the customer.

Asking For Business

The stage in the sales process where the salesperson directly asks the prospective customer to make a purchase.

Business Proposition

A value statement explaining what benefits a company offers, how it solves customer problems, and why it is unique or better than competitors.