When Using the Contribution Approach to Set Selling Prices, the Markup

question 3

Multiple Choice

When using the contribution approach to set selling prices, the markup must cover:

• A) Variable costs plus a reasonable return on investment
• B) Fixed costs plus a reasonable return on investment
• C) Period costs plus a reasonable return on investment
• D) None of these are correct

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Definitions:

Average Revenue

The amount of money a company makes for each unit of product sold, which is found by dividing the overall revenue by the number of units sold.

Competitive Market

A market structure characterized by a large number of buyers and sellers, where each has a negligible impact on market price.

Marginal Revenue

The additional income that will be generated by increasing product sales by one unit.

Quantity Demanded

The amount of a good or service that consumers are willing to purchase at a given price at a specific time.