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A software firm has lost a major client and the immediate impact is a loss of work.Software programmers are difficult to recruit and train, so the firm is considering alternatives to laying off employees.The company could consider any of the following except
Horizontal Acquisition
The purchase of a competing company in the same industry, aiming to increase market share or achieve economies of scale.
Vertical Acquisition
The purchase of a company that operates in the production process of the acquiring company's industry, either as a supplier or distributor.
Revenue Enhancement
Strategies or activities undertaken by a company to increase its income/revenue, potentially including new product launches, market expansion, and sales promotions.
Market Power
The ability of a firm to influence the price or quantity of goods or services in a market, often due to its size or unique positioning.
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