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Creativity Is Usually Thought of as a Characteristic of Individuals

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Creativity is usually thought of as a characteristic of individuals, but are some teams more creative than others?


Definitions:

Semantic Priming

A psychological effect in which the understanding or processing of a word is influenced by a prior exposure to a semantically related word or concept.

Episodic Memory

Memory for specific events and experiences.

Automatization

The process by which a skill becomes automatic with practice, requiring less conscious thought and effort to perform.

Spreading Activation

A mechanism within associative networks that explains how information is retrieved in the brain, where thinking about one concept activates related concepts.

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