A Crisis Is a High-Probability, Low-Impact Event That Threatens the Viability

question 24

True/False

A crisis is a high-probability, low-impact event that threatens the viability of the organization and is characterized by ambiguity of cause, effect, and means of resolution, as well as by a belief that decisions must be made swiftly.

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Definitions:

Marketing Era

A period marked by the evolution of marketing focus from production to product orientation, and eventually to a marketing orientation that emphasizes understanding and satisfying customer needs.

Production Era

A historical period in business where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs.

Consumer Oriented

Refers to a business approach that prioritizes understanding and meeting the specific needs and wants of consumers.

Outsourcing

The business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company's own employees.