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Effort Justification
A phenomenon in which individuals attribute greater value to outcomes they had to put effort into achieving, often to reduce cognitive dissonance.
Ingratiation Theory
A psychological theory that explores how people attempt to make themselves appear more likable to others, often through flattery or other strategic behaviors.
Self-Serving Bias
The tendency to attribute positive outcomes to internal factors and negative ones to external factors, thereby protecting self-esteem.
Peripheral Route
A concept in persuasion that refers to the influence of cues that are not directly related to the message content, such as the attractiveness or credibility of the source.
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