Which of the Following Marketing Information Subsystems Gathers Information About

question 65

Multiple Choice

Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?

• A) marketing intelligence system
• B) internal reports system
• C) consumer information support system
• D) external environment reports system
• E) decision support system

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Definitions:

Physician

A physician is a medical professional who diagnoses, treats, and helps prevent diseases and injuries in patients, often holding a degree in medicine.

Psychoanalysis

A therapeutic approach and theory of personality developed by Freud, focusing on unconscious motives and conflicts.

Reality Principle

The concept in psychoanalysis that represents the adjustment of the individual to the constraints of the external world.

Pleasure Principle

A psychoanalytic concept that suggests individuals seek pleasure and avoid pain to satisfy their biological and psychological needs.