Which of the Following Professional Organizations Currently Represents the Marketing

question 32

Multiple Choice

Which of the following professional organizations currently represents the marketing research industry in Canada?

• A) Marketing Research and Intelligence Association (MRIA)
• B) Professional Marketing Research Society (PMRS)
• C) Canadian Association of Market Research Organizations (CAMRO)
• D) Canadian Survey Research Council (CSRC)
• E) Canadian Marketing Association (CMA)

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Definitions:

Price Sensitivity

The degree to which the price of a product affects consumers’ purchasing behavior.

Broad Segmentation Bases

Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.

Demand

The quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.

Marketable

Refers to the ability of a product or service to be desired or bought by consumers due to its value, quality, or some other desirable attribute.