Tim, a Marketing Manager, Disagreed with Other Company Managers

question 7

Multiple Choice

Tim, a marketing manager, disagreed with other company managers. Tim believed that the company should not just try to make a better product or try to sell more of the product; the company should try to identify and satisfy consumer wants and needs. Tim's philosophy may best be described as:

• A) the production-oriented philosophy
• B) the selling philosophy
• C) the marketing concept philosophy
• D) the management philosophy

---

Definitions:

Watermark

A recognizable image or pattern in paper or digital form that appears as various shades of lightness/darkness, used to identify authenticity and prevent counterfeiting.

Photo-sensitive Mark

A type of indicator or feature on an object that changes its appearance in response to light exposure.

Clasp Envelopes

Envelopes that feature a metal clasp for closure, used to securely hold documents.

Padded Envelopes

Envelopes lined with padding material, used to protect items during shipping.