A Study Is Conducted in Which the Objective of the Research

question 78

Multiple Choice

A study is conducted in which the objective of the research can be achieved by looking solely at existing secondary data. In this case, which of the following best represents the situation?

• A) All 11 steps in the research process must be followed in order for the study to be a marketing research study.
• B) In some cases, not all studies use all 11 steps in the marketing research process.
• C) In some cases, the steps in the marketing research process are not followed in order.
• D) This situation is better suited to following the 4 steps of the marketing research process.
• E) When secondary data is used, the marketing research process is not necessary.

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Definitions:

Golden Rule

A moral maxim that encourages treating others as one would like to be treated, found in many religions and ethical systems.

Deontology

A normative ethical theory that emphasizes duties and rules, holding that actions are morally obligatory, permissible, or forbidden primarily in virtue of their adherence to objective moral norms.

Deontology

An ethical theory that suggests actions should be judged based on whether they adhere to a set of rules or duties, regardless of the consequences.

Individual Rights

Refers to the rights guaranteed to individuals, typically by law or social agreement, that protect personal freedoms and ensure fair treatment.