A Study Is Conducted in Which the Objective of the Research

question 78

Multiple Choice

A study is conducted in which the objective of the research can be achieved by looking solely at existing secondary data. In this case, which of the following best represents the situation?

• A) All 11 steps in the research process must be followed in order for the study to be a marketing research study.
• B) In some cases, not all studies use all 11 steps in the marketing research process.
• C) In some cases, the steps in the marketing research process are not followed in order.
• D) This situation is better suited to following the 4 steps of the marketing research process.
• E) When secondary data is used, the marketing research process is not necessary.

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Definitions:

Syntax

The set of rules, principles, and processes that govern the structure of sentences in a given language.

Language Acquisition

The process by which humans acquire the capacity to perceive, produce, and use words to communicate.

Noam Chomsky

A linguist, philosopher, and cognitive scientist known for his theory of generative grammar and criticism of behaviorism.

Uncertain Event

An occurrence or outcome that cannot be predicted with total confidence due to the unpredictability of certain factors or information.