In Establishing the Need for Marketing Research, Which of the Following

question 25

Multiple Choice

In establishing the need for marketing research, which of the following would serve as a good decision rule for managers?

• A) Managers need to ensure that competitors are using marketing research. Therefore, a company considering marketing research would not be at a competitive disadvantage.
• B) Managers need to determine the value to be derived from marketing research.
• C) Managers need to determine the cost of conducting marketing research.
• D) Managers need to weigh the value derived from the marketing research with the cost of obtaining the marketing research information.
• E) Managers need to ensure that subordinates are in favour of conducting the marketing research.

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Definitions:

T-Bond Yield

The annual return investors earn on U.S. Treasury bonds, which is a benchmark for long-term interest rates.

Federal Funds Rate

The interest rate at which banks lend reserve balances to other banks overnight, determined by the Federal Reserve.

Top-Down Analysis

An investment strategy that starts with macroeconomic analysis to identify promising sectors or industries before selecting specific stocks.

Global Economy

This term refers to the interconnected worldwide economic activities that influence the production, distribution, and consumption of goods and services.