Rogers Wireless Introduced a New Low-Priced Data Package and the Number

question 22

Multiple Choice

Rogers wireless introduced a new low-priced data package and the number of new customers soared. These new customers are coming from current Telus and Bell subscribers. Should Telus or Bell conduct marketing research to help them with this problem?

• A) Marketing research should not be conducted because the timing is wrong.
• B) Marketing research should be conducted to determine why customers are leaving.
• C) Marketing research should be conducted to determine why the new Rogers plan is preferred.
• D) Marketing research should be conducted because the profitability of Telus and Bell is affected.
• E) Marketing research should not be conducted because they can consult their marketing information systems.

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Definitions:

Foreign Country

A foreign country is a nation with sovereignty and territorial boundaries that is distinct from one's own country.

Sovereign Immunity

A legal doctrine that protects a sovereign state or its governmental units from being sued without its consent.

Act Of State Doctrine

A doctrine that provides that the judicial branch of one country will not examine the validity of public acts committed by a recognized foreign government within its own territory.

Principle Of Comity

The recognition and respect accorded by nations to the laws and judicial decisions of other nations, based on mutual respect and convenience, rather than obligation.