What Type of Panel Should Be Used in Brand-Switching Studies

question 38

Multiple Choice

What type of panel should be used in brand-switching studies?

• A)repeatability panel
• B)continuous panel
• C)inquisitional panel
• D)discontinuous panel
• E)exploratory panel

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Definitions:

Standardization

Establishing norms for comparing the scores of people who will take a test in the future; administering tests using a prescribed procedure.

Reliability

The extent to which a measure is consistent and free from error, providing similar results under consistent conditions.

IQ Scores

A measure of a person's cognitive abilities and potential, commonly expressed as a score derived from standardized tests designed to assess human intelligence.

Percentage

A mathematical term describing a number or ratio expressed as a fraction of 100.