What Type of Test Markets Are Conducted by Outside Research

question 77

Multiple Choice

What type of test markets are conducted by outside research firms who guarantee distribution of the product through prespecified types and numbers of distributors?

• A) controlled test markets
• B) electronic test markets
• C) standard test markets
• D) prespecified test markets
• E) guaranteed distribution test markets

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Definitions:

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Theories that emphasize the impact of societal and cultural factors on individual behavior and mental processes.

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