Hull Research Associates Is Asked to Help Name a New

question 41

Multiple Choice

Hull Research Associates is asked to help name a new product that is a new type of nonfat cheese. Several names are suggested: SkinnyCheese, CheeseSmart, DownLoCheez, and SansFat. What would be the most appropriate qualitative technique to determine the meanings of these names to customers?

• A) picture this, picture that
• B) protocol analysis
• C) word-association test
• D) balloon test
• E) laddering test

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Definitions:

Amniotic Egg

An egg with a protective amniotic membrane, enabling the embryo to develop outside the mother's body, characteristic of reptiles, birds, and certain mammals.

Homo Habilis

An extinct species of early human that lived approximately 2.1 to 1.5 million years ago, known for using stone tools.

First Tools

Early human-made objects, such as stone tools, used to perform various tasks and represent a significant advancement in human evolutionary history.

Chimpanzee

A species of great ape native to the forests and savannahs of tropical Africa, known for its intelligence and complex social behaviors.