Consumers Are Bombarded on a Daily Basis and Sometimes Even

question 29

True/False

Consumers are bombarded on a daily basis and sometimes even hourly basis by a vast multitude of factors, all of which could cause them to act in one way or another. Thus, understanding what causes consumers to behave as they do is very straightforward.

---

Definitions:

Simple Interest

Simple interest is a method of calculating the interest charge on a loan or investment based on the original principal amount and the rate of interest without compounding.

Account Balance

The amount of money held in a financial account, which reflects all transactions made.

Interest

The cost of borrowing money, usually expressed as a percentage of the principal, paid by the borrower for the use of borrowed funds.

Rate of Return

The positive or negative change in an investment's worth within a specific period, shown as a percent of the cost of the investment.