A Great Deal of Secondary Data Are Available to Marketers

question 23

Multiple Choice

A great deal of secondary data are available to marketers to aid them in understanding the lifestyles and purchasing habits of demographic groups such as:

• A) Baby Boomers and Gen Mers
• B) Boomers and Oklahomans
• C) Baby Boomers, Gen Xers, and Gen Yers
• D) Baby Boomers and Gen Qs
• E) Boomers and Sooners

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Definitions:

Stressor

Any biological, chemical, physical, or psychological factor that causes stress or strain to an organism.

Sensor

In homeostasis, a receptor that detects a change (i.e., a deviation from the homeostatic state).

Effector

A molecule, cell, or organ that actively responds to a stimulus and brings about an effect or change as a result.

Ectothermic Animals

Organisms that regulate their body temperature through external sources, unable to internally maintain a constant body temperature.