Single-Source Data Are Data That Contain Information on Several Variables

question 22

True/False

Single-source data are data that contain information on several variables such as promotional message exposure, demographics, and buyer behaviour. This, however, cannot help managers determine causal relationships.

---

Definitions:

Organizational Politics

The activities and behaviors individuals engage in within an organization to gain power, influence decisions, and achieve personal goals.

Role Patterns

Established behaviors and expectations associated with specific positions or roles within an organization.

Lewin's Force Field Model

A model that describes organizational change as a state of imbalance between forces pushing for change and those resisting it.

Unfreezing

Involves the process of making an organization or individual ready for change, by breaking down existing norms and behaviors.