A Boat Manufacturer Wishes to Use Secondary Data to Locate

question 16

Multiple Choice

A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts. It needs cities with average incomes exceeding $75,000. However, the secondary information source that was found had an income category of $50,000 and over. This represents:

• A) differing class definitions.
• B) a mismatch of the units of measurement.
• C) outdated data.
• D) data having high credibility.
• E) incompatible reporting units.

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Definitions:

Thurstone Scales

A psychometric scale developed by L. L. Thurstone, used to measure attitudes by asking respondents to agree or disagree with a series of statements, each weighted according to their position on an agree-disagree continuum.

Likert Scale

A Likert scale is a psychometric scale commonly involved in research that employs questionnaires. It is the most widely used approach for scaling responses in survey research, such that the term is often used interchangeably with rating scale, even though the two are not synonymous.

Aptitude

A natural ability to do something or to learn something.

Disrespect

The act or feeling of showing a lack of respect or courtesy towards someone or something.